Stop Guessing What Gets You Customers.
Is it the headline, the button, or the offer? Test one version of a page against another on your live site, see which brings in more customers, and keep the winner with one click.
Let Your Visitors Tell You What Works.
Opinions about a website are easy to come by. An experiment replaces them with an answer: half your visitors see one version, half see the other, and the numbers show which one gets more calls, forms and sign-ups.
Your current page and a variation, shown to real visitors at the same time.
Experiments are built into Sites. No extra scripts, no separate testing service.
Watch results come in as visitors arrive, right next to your site analytics.
When a version wins, make it permanent without rebuilding anything.
Everything You Need to Improve a Page
Experiments and Recommendations live together under Optimize in your dashboard.
Find the words that land.
Try a clearer promise, a different offer, or a question instead of a statement.
Get more people to click.
“Get a quote” or “Book a call”? Test the wording, color or placement.
Test bigger ideas, too.
Compare a section with testimonials against one with pricing, or a short form against a longer one.
Variations written for you.
Ask Paige for a few alternative headlines or a new version of a section to test.
Ideas, ready to apply.
Sites spots what’s holding a page back and suggests improvements you can apply with a click, on their own tab next to Tests.
Results you can trust.
Results come from the same cookieless analytics built into every plan, so there’s no extra tracking to set up.
How an Experiment Runs
You decide what to test. Sites handles splitting the traffic, counting the results and making the winner permanent.
- PickChoose the headline, button or section you want to improve.
- VaryWrite the alternative yourself, or ask Paige to write it.
- RunVisitors to your live site see one version or the other.
- AdoptKeep the version that brings in more customers, in one click.
Not sure what to test first?
Start with the page most visitors land on, and the one thing you most want them to do there. Recommendations will suggest ideas, and the Solid Digital team can help you plan a testing program if you want a hand.
SEE GROWTH PLAN- “Free estimate” vs. “Get a quote”
- Price shown up front vs. after the details
- Reviews near the top vs. near the bottom
- A short contact form vs. a longer one
Common Questions About A/B Testing
Short answers to what people ask us most.
What is an A/B test?
An A/B test shows two versions of the same page to different visitors at the same time, then compares which version gets more people to take action, such as calling, filling out a form or clicking a button.
Which plans include experiments?
Experiments and Recommendations are included on the Growth plan and up. Compare plans.
Do I need a separate testing tool?
No. Experiments are built into Sites and use the site’s own cookieless analytics, so there’s nothing extra to install or pay for.
Will testing slow my site down?
Your pages stay pre-built and served from a global edge network while an experiment runs, so visitors get the same fast site.
Can an AI agent run tests for me?
Yes. Paige can help write variations, and on Pro, AI tools you connect such as Claude can set up and check on experiments too.
Explore Other Features
Everything works together on one platform, backed by the Solid Digital team. See all features or compare plans.
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